I read a great book a few years back written by the former Vice President of marketing
for Coca-Cola. His name is Sergio Zyman. He was the man responsible for one of the most famous TV commercials of his era. It
was the one where Mean Joe Green had just finished a bad football game and a kid hands him a bottle of Coke on the way to
the locker room. You may remember, then MJG threw his football jersey to the boy and said ‘hey kit, catch.’ Mr.
Zyman qualified that particular commercial as ‘award winning’ in his book. However, the point he wanted to make
was that even though the commercial made people feel good, and even though it won an award, and even though they used a football
star in the ad, the commercial did not raise cokes sales. Coca Cola pulled the advertisement off the air after only six weeks,
and they never ran the commercial again! 
Let us show you how to make 60K a year and more with your own window washing business. Click here to
get started!
Click here for FREE window washing business stuff!
The purpose of any type of marketing for business is to get more clients. The marketing catch phrase is ’To sell
more of your product or service more often, and make more money.’ As a business person you will invest your time, and
oftentimes money, into getting window washing accounts. The point to be made here is that at some moment in time you will
want to re-evaluate any particular type of marketing you do, and then be willing to jettison it if it does not produce the
results you need. For example, you may have paid for your business to be listed on some on-line directory for one year
and not received any leads, or maybe just a few. At some point you may want to strongly consider not investing any more
of your money into a second yearly contract even though they will strongly advise you to continue. Simply put, your marketing
must be results oriented, or you will continue to waste more time and money!
